I'm Jeff Henderson, Founder and CEO of United Games and I'm excited to be reaching out to you today. We've had an amazing first two weeks! As we partner with each of you as Affiliates, it becomes imperative that we all stay on the same page. As we rapidly become tens of thousands of voices, we must all share the same message.
This can be challenging, but we believe if we work together, and we all recognize how important this is for each of us, we will succeed.
Ensuring that we always represent the truth in every circumstance is of utmost importance to us as a company. We will actively communicate updates and changes with you directly so that you get your information "straight from the horse's mouth" as they say.
So, let's start with some basic facts that you need to know:
This is especially important for all the huge sports fans that live in Vermont, North Ferrisburgh 05473
Who runs United Games?
United Games was founded by Jeff Henderson, a 22-year veteran and former Vice President at NuSkin International. United Games is run by a great founding partner team, including CCO and Game Designer Mark Mongie, CTO Ben Eggett, with Sales and Marketing oversight by Natalyn Lewis. We have an amazing team of programmers and designers, a great staff of customer support specialists, and a very experienced investor and advisory team. Our company is expanding every day as our corporate growth keeps with the phenomenal pace of our Affiliate team.
Is United Games about Fantasy Sports?
No. United Games is NOT a fantasy-style game and does not even compete with fantasy. We fully anticipate that people who love fantasy will still play fantasy. However, we also assume they will play our app because it is a completely different experience altogether. Our app is a unique sports experience, designed to enhance your enjoyment and interaction with sporting events in a live, social manner. It's about being a fan and playing along with your team, your friends, and your favorite players, while at the same time opening up the world to come together on common ground around a passion for live, interactive sporting events. We are building a game that the everyday sports fan is going to love, that is not a "stats" experience but a "game" experience.
Since our game is not yet released, what can you tell others about it?
Why is United Games all about Affiliates and not Players?
The truth is, we love our Affiliates and are excited to partner with you. However, make no mistake, we are about players - we are about giving Affiliates the ability to share this FREE app with others (players) and play along with them - and as that happens, Affiliates thereby earn a commission within the compensation plan located in the Affiliate back office. The reason we aren't focused on players right now is because this amazing FREE live app isn't ready to share! To maximize our reach we are counting on you our Affiliates to build anticipation through your sharing, creating these exciting distribution channels that will make this amazing app the most downloaded, in the shortest timeframe in history! Once the app releases, it is all about players. This is precisely why we don't have large Affiliate starter kits and expensive monthly auto shipments. We want the focus to be on players.
Do I have to recruit other Affiliates?
Absolutely not. The commission plan is structured to pay you for sharing with players - that's what we do! However, you might want to build some strategic partnerships so that you can expand the reach and impact you can have once the app goes live. For example: if you have 100 people that follow you on social media, each of those 100 would in turn have another 100 or more that don't know you at all! If they were also sharing the app, that would expand your reach to not 100, but 100×100! That's the idea behind building an Affiliate team. But please recognize, that if you have a strategy for sharing with players and you want to go for it and you don't want a sales team to manage, under no circumstances are you required to have one!
Is United Games a Network Marketing company?
United Games is an Affiliate marketing company.
What are the differences between United Games and traditional Network Marketing?
Our goal with United Games is to be the better way to play. Not just the better way to play along live with your favorite team, but the better way to play in the world of business and entrepreneurship as well.
Network Marketing, by definition, is using a personal network of people to share a product. MLM, by definition, is generating income on multiple levels of people. So if you are going by the dictionary definition, then sure, we do both of those things.
However, the world's perception of Network Marketing and what we do, are just not the same. The only similarity is that we allow you to build a team of Affiliates. This being said, the official company position is that we are an Affiliate marketing company.
Why is that?
1. We don't require you to recruit other Affiliates to be paid.
2. We do not have a tangible product that you purchase every month.
3. We don't have starter packages with big bonuses paid on the retail volume of those packages.
4. We don't ask you to sell product, you only share a link to a FREE download of an app.
5. We have a commission plan where every single game that is played, you are paid on those who you invited to play, regardless of a "genealogy".
6. We allow social and online sharing - and we encourage it, as long as it is done correctly and within appropriate guidelines.
Affiliate marketing is defined as individuals using the internet, text messaging, and social channels to share a link with someone that leads them to a website or an application. The Affiliate is then rewarded financially for customer acquisition when people click on that link and purchase. Some of the largest online buying platforms in the world leverage Affiliate marketing strategies, likeamazon.com for example!
Why are we positioning ourselves as an Affiliate program instead of Network Marketing?
We are striving to create the better way for you to do business and that comes without the old and often times negative perceptions that are attached to Network Marketing.
This opportunity is so simple. Don't complicate it. You share a FREE app with people and you invite them to play with you. That's it! That level of simplicity, coupled with sports provides our Affiliates the opportunity to attract a wide range of people, many of which are very happy to participate in an Affiliate program, but would not participate in Network Marketing. Don't create hurdles for yourself. We are different. We are the better way to play, in both sports and business. Leverage that by communicating our position properly. We are an Affiliate marketing company.
When will the game app be released?
We will release the app in the fall of 2016.
What sports will the app support?
Upon initial release, the app will focus on the two U.S.-based sports leagues that coincide with the launch of our initial offering - MLS and NFL. Additional sports will be added incrementally over time, based on the availability of live data coming from the event. Our primary focus after our Beta launch will be the sports that have the largest global followings like soccer, basketball, hockey, baseball, cricket, rugby, tennis and more. Our goal is to support the world's most popular sports that will drive our game's adoption and be embraced by Affiliates on every continent.
The app and the Affiliate marketing portion of the company are two very different things.
As you talk about United Games, be sure to realize that the app itself is not an Affiliate marketing company. The app is a sports game. That's it. United Games has an Affiliate marketing strategy where we allow Affiliates to share the app - and then be paid for that!
Can I use social media or online strategies to share?
Yes you can. However, you must not at any time appear to represent the company as an official spokesperson, or use any logos (or product and company founder biographical material) without permission. You also have to ensure that all information is 100% accurate and is not misleading in any way. United Games provides a marketing kit and style guide that will help you to easily adhere to the Affiliate rules.
Has United Games signed agreements with the NFL to stream live clips?
No. United Games has not signed agreements with the NFL to stream live clips because that is not how this game is played nor is it part of the game. The game is meant to accompany live sporting events, enhancing your watching of your favorite sporting event, you would watch those events the same way you do today and play the app along with your viewing of that sporting event.
Talking about how the game is played...
It is really critical that you do not focus on, or set expectations to how the game is played. As an Affiliate, to maximize your results and make this the most exciting and well received app in history, we need you to build anticipation through accuracy. You must allow us to talk about those key things on corporate update calls, or use only corporate approved materials in the discussion. There is far too much speculation happening about what the app will and won't do, and far too many rumors that just are not true. As we get closer to the release of the app, more and more of the app will be revealed to you. Therefore, please, unless you are quoting a member of our corporate staff, or describing information found in the Affiliate back office, don't speculate on game play because we need to make sure that the correct expectations are set for the game, and we are counting on you our Affiliates to eliminate any inaccuracies that are being spread.
Who is Mark Mongie?
There have been various posts relating to Mark Mongie's involvement with our game. We wish to ensure that Independent Affiliates provide potential players with the correct information. Mark is a former EA Sports employee and Senior Art Director who led a team of Art Directors and creative teams on several EA Sports franchises during the 2000's, namely Madden NFL, NCAA Football, NASCAR, NFL Big, NFL Head Coach, and Superman Returns. Previously he was head of the art department for EAI, a game development studio producing games for Hasbro, Disney Interactive, Warner Brothers and other major game publishers. Just prior to founding United Games with Jeff Henderson our CEO and our leadership team, Mark produced gamified training solutions and mobile apps for Fortune 500 companies like Visa, Bridgestone and Deloitte. Mark is a critical part of the United Games product development strategy, and leads all game design efforts for our products.
Who is building our app?
We have a great team of developers and designers building our digital products, steered by the skill of two talented leaders: Mark Mongie CCO leading creative and game design, and Ben Eggett as the Chief Technical Officer leading the engineering side. Our software engineering team members have various backgrounds, some developing mobile apps, some programming databases, and others with a variety of interactive experience related to this space. We do not now, nor do we plan to, hire entire teams of developers from any of our competitors; primarily because we are building a whole new game format that is not aligned with any current games available on the market today. Our players will have a cutting edge experience developed by our amazing team!
The reality of your United Games Affiliate opportunity is so great, there is no need to share anything but the facts. Keep it great by sharing only those documented facts.
Thank you for spreading the word...A Giant Is Emerging!
- Jeff Henderson